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Oman’s culture is deeply rooted in the Sultanate’s proud heritage and history of seafaring, trading and exploration. Today, long-standing traditions blend seamlessly with modern day living, with the latest fashion and electronics brands sold alongside traditional hand-made crafts, jewellery, and even goats and cattle at souqs around the country. Despite Oman’s relatively rapid transformation to a modern society since His Majesty Sultan Qaboos bin Said ascended the throne in 1970 but the country has never lost sight of its roots. Traditional Omani culture is embedded in nearly every aspect of daily life, from clothing and food, arts and crafts, to the way Omanis welcome visitors. The uniquely Omani culture and heritage continues today in many of the same ways it has been for hundreds of years.

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